Calvin Harris needs no introduction, but here’s one anyway – Grammy Award winning EDM musician, listed by Forbes magazine as the world’s top earning DJ for the second consecutive year, with the most number of tracks from a studio album that have gone to Number 1, surpassing even Michael Jackson’s Thriller.

It’s no surprise, then, that Giorgio Armani chose this Scottish DJ as the face of Emporio Armani for Spring/Summer 2015, for the Emporio Armani Eyewear and Watch lines. “Calvin Harris is a truly cosmopolitan, dynamic young man, who is capable of attracting the masses with his music and energy”, said Giorgio Armani. “He isn’t a model by nature, and this creates a more sincere and engaging bond with the public.”

The campaign has been shot in Los Angeles by photographer Boo George, and will be unveiled globally in January.