Virat Kohli launches WROGNTry to pronounce ‘Wrogn’. No, it’s not a tongue twister, it’s the new fashion brand launched by Virat Kohli. An eclectic collection, inspired by the distinctive sense of style and the youth appeal of the cricketer, it marks its presence in the fashion trends and norms of today. Not only does the collection match Kohli’s much acclaimed dressing style, it also reflects his dynamic personality, which is often the topic of discussion off the field.

The brand was launched with a flamboyant fashion show, putting on display a collection that is aimed at young men who have mastered the art of dressing well and want to continue the trend. Commenting on his formal launch into the world of fashion, Kohli said “Style, for me, has always been an effortless expression of my persona, breaking free from trends and setting my own. The idea behind WROGN is an echo of that philosophy. This collection is my way of strengthening the connection with my fans, inspiring them to go WROGN to set things right every day. WROGN will respect the intelligent, lead the non-conformist and challenge the uncertainties.”

Wrogn is all set to make its debut in February 2015, and will exclusively be available at Myntra.com and Shoppers Stop.