Man's World is targeted at the liberal, enlightened, well heeled, affluent male, who seeks to be better informed, sophisticated, smart, witty, healthy, well dresssed, widely travelled and has a point of view about life and our times. Men who want to stand out and be counted in the emerging material culture of post-liberalisation in India. It is aimed at all men who think of themselves to be successful, but who could do with some advice and information on trends, style, fashion, fitness and entertainment.

The magazine readership covers a broad spectrum of the well-to-do - from the young and upwardly mobile in their 20's and 30's, to those in their forties who have already arrived at a comfortable station in life, but think of themselves to be youthful in their outlook and actions.

A survey of our subscribers reveals that 40 per cent of our readers have a monthly income in excess of Rs 25,000, 86 per cent hold positions of manager or above in professional companies or in their own firms, 48 per cent have travelled abroad, and 80 per cent own a vehicle.

It is the kind of readership any advertiser would want to reach out to.