What’s a good measure of success for Apple? They sold 10 million units of the iPhone 6 and iPhone 6 plus within a week of their September joint release and had everyone from rock band U2 to rivals piggybacking on their launch for attention. For Apple, this is not just another year spent releasing an overhyped, expensive new handset. When the iPhone 6 and it’s bigger brother, the iPhone 6 Plus, launched, Android users were the first to cry rip-off, pointing out that the slim, thin, curved new iPhone looked more like a Samsung smartphone. The irony is so rich that it’s nutritional, considering Apple and Samsung have been throwing lawsuits at each other over patent wars for the past two years. But, let’s consider the iPhone 6, slated to release in India in November according to industry sources, for what it is. Here’s why Apple has still got a good thing going:

It’s no big secret that Apple headquarters has been lacking ideas since founder and chairman Steve Jobs passed away in 2011. But, even then, new software such as the iOS 8 still deliver not just a great interface but also excellent performance.

Apple also announced the release of a smartwatch, an accessory of the iPhone. The watch itself could look better, but the company’s rivals hope that Apple’s entry will expand the market.

Stats show that the iPhone may not have the highest market share in many countries outside the US, but when you have everyone from Katy Perry to Stephen Fry tweeting about how they can’t wait to get a new iPhone, who needs marketing?

Other mobile companies still look at Apple as a shoulder to climb onto. It’s no surprise that Motorola launched the Moto G second gen a few days prior to the iPhone 6 launch and that Micromax, never one to be outdone, also announced its new Canvas range of handsets on the same day as Apple’s launch event.

The iPhone 6 delivers expected promises of better features. A higher screen resolution of 1334 x 750 pixels for the 4.7-inch iPhone 6 (the 5.5-inch 6 Plus has a 1920 x 1080 resolution) with a Retina HD display gives better clarity.

While HTC One M8 and Sony Xperia Z3 users might have scoffed at the iPhone 5’s 8 megapixel camera, Apple is sticking with it on the iPhone 6 but improving autofocus, image stabilisation and aperture details.

As opposed to sticking with the solid monolith design, the iPhone 6 features more curves and gets slimmer by nearly 1mm than its predecessor. For those who still haven’t noticed, it pretty much looks like the 5th gen iPod Touch, except it’s a phone.

With 128 GB internal storage in the top-end model, this is one phone you won’t run out of space on, or need to throw in additional memory for, which is a big win when compared to Android phones, which still demarcate internal and external memory.

But, the clincher remains the iOS 8. Although technically launched two days before the iPhone 6 and not really restricted to the latest handset, it’s the combination of iPhone 6 hardware and iOS 8 that makes a big difference to the geeky developers and regular users in terms of performance and ease of use.