New-TAG-Heuer-brand-ambassador-Cara-DelevingneCara Delevingne is the new ruling queen of the media jungle, the It Girl spokesperson for the online generation, and the top fashion model of our day. What is most refreshing about her is the way she navigates so cooly through these high-pressure worlds, with her indomitable take-me-as-I-am élan. She is a true path-breaker, who, like TAG Heuer, pushes past conventions and limits with creativity and passion. She perfectly embodies the core values of the Swiss brand.

TAG Heuer held Cara Delevingne’s “Welcome to the TAG Heuer Family” fête in the Salle Melpomène, the most beautiful room in the Ecole des Beaux Arts de Paris. The catwalk princess was positively radiant and at her cheeky best as she charmed the 150 journalists and VIPs in attendance. Cara showed her impish tomboy side as she strode boldly down the aisle, gliding around … a lion. Jean-Claude Biver, CEO of TAG Heuer and President of LVMH Watches Worldwide, greeted Cara Delevingne by offering her a TAG Heuer Formula One Steel and White Ceramic Chronograph set with diamonds.