Spotify Is Testing Video Podcasts With YouTube Stars
Spotify Is Testing Video Podcasts With YouTube Stars

According to The Verge, popular music app Spotify is testing in-app video podcast features with YouTube stars Zane Hijazi and Heath Hussar. A source close to Spotify told the news portal that the uploaded videos will be available for viewing to 50% of Zane Hijazi and Heath Hussar’s Spotify podcast audience. While the podcast episodes […]

According to The Verge, popular music app Spotify is testing in-app video podcast features with YouTube stars Zane Hijazi and Heath Hussar.

 

A source close to Spotify told the news portal that the uploaded videos will be available for viewing to 50% of Zane Hijazi and Heath Hussar’s Spotify podcast audience.

 

While the podcast episodes will not highlight whether a video is attached to them or not, the videos are set to show up at the bottom of the screen is the user taps on the episodes.

 

“At Spotify, we routinely conduct a number of tests in an effort to improve our user experience,” said a Spotify spokesperson to The Verge.

 

“Some of those tests end up paving the way for our broader user experience and others serve only as an important learning. We don’t have any further news to share at this time.”

 

According to Music Business Worldwide, Spotify has spent close to $600m on podcast-related acquisitions in the past 18 months and they reported last month that they had 130m Premium subscribers globally at the end of Q1 2020 (ended March 31).

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