Gucci’s new Spring/Summer 2017 advertising campaign travels to Gucci’s homeland, where artists, intellectuals and creatives are seen celebrating the eccentric, the surreal and the bizarre in the streets of Rome.


Shot by Glen Luchford, you will see wild cats nonchalantly roam around the romantic city alongside their characters, a giraffe being fed some grapes, and lions and tigers being welcomed into their homes as they watch TV.

Inspired by generations of intellectuals and artists, this campaign is a true homage to personalities such as Cy Twombly, Mario Schifano and Laura Betti. And the result is a series of compelling compositions that champion such unconventional individuals found in the historic city.


The new campaign will run the from 1st January 2017.