So you think you are absolutely clued into the fashion world and are ready to rub shoulders with fashionistas and celebrities? But do you know how to correctly say Chanel? Or Versace? Which one is with a “sh” like in shoe and with a “ch” in church? How about Balenciaga? Or Yves Saint Laurent? Or Gucci (Is it Gucky?)

Here’s a simple one: Do you know how to pronounce Zara?

No Einstein, it’s not with a Z. I wouldn’t be asking this question if it were that easy.

 

Yeah, being a Spanish brand, it’s pronounced correctly as “tha-da”. While you take some time to get over this existential crisis, here’s some more brand names and how to same them correctly:

 Adidas

adidas logo

You say UH-DEED-AAS

You should be saying AAH-DEE-DAS


Porsche

logo

You say PORSH (I can’t believe you say that)

You should be saying POR-SHAA


Volkswagen

volkwagen

You say VOLKS-WAGON (Nope, that’s wrong)

You should be saying FOAKS-VAA-GUN (German Vs become Fs)


Hermes

hermes-logo-2

You say HER-MISS (How dare you?)

You should be saying AIR-MEZ


Louis Vuitton

louis-vuitton-logo

You say LOO-EES VOOI-TON (Like an idiot)

You should be saying LOO-EE WE-TAWN


Chanel

chanel-logo

You say CHANNEL (It’s not on TV)

You should be saying SHUH-NEL


Versace

versace-logo

You say VER-SAYS or VER-SEYCH (good lord)

You should be saying VER-SAH-CHE