Gucci is celebrating its 100th anniversary this year, and what better time to announce its debut in the world of high watchmaking, a rarefied world that encompasses the best in Swiss horological know-how, advanced manufacturing techniques, and exceptional skill in exquisite, decorative arts. The Italian luxury brand’s debut collection features an exceptional suite of contemporary watch designs by Creative Director Alessandro Michele.
Gucci made watchmaking history in 1972. Not only was it the first luxury fashion house to elevate the watch to become a contemporary style statement, but it also demanded the highest quality — every Gucci watch is Swiss made. Over the past 50 years, the House has continued to design extraordinary timepieces that are made in production facilities across the famed Swiss watchmaking regions.
Quality control, assembly, and diamond setting take place at La Chaux-de-Fonds, while dials and special decorative techniques are crafted in Gucci’s Fabbrica Quadranti facility in the Canton of Ticino. Neuchâtel — the headquarters and home of Gucci watches — is where the House’s watch design know-how comes together.
The new high-watchmaking collection comprises four lines: GUCCI 25H, G-Timeless, Grip, and high jewelry watches. Each gathers inspiration from Gucci’s craft legacy and heritage elements, including flora and fauna, talismans, and the emblematic Interlocking G logo. The watches are powered by the new GG727.25 watch calibre, Gucci’s first movement is developed and produced by the state-of-the art Kering movement manufacture in La Chauxde-Fonds, Switzerland.
Self-winding and ultra-slim at just 3.70mm in height, the calibre makes its debut in the new GUCCI 25H, a collection that bears a playfully symbolic name, containing a number that Alessandro Michele considers a talisman, and one he often features in his collections for Gucci. The GG727.25 calibre references other important numerical symbols: ‘7’ to encapsulate a sense of completeness, ‘2’ representing balance and cooperation, and ‘5’ symbolising curiosity and freedom. With sleek, sporty lines, contrasting finishes, and ultra-slim case, the GUCCI 25H is the touchstone of Gucci’s debut in high-watchmaking collections. A mechanical watch design for our times, the GUCCI 25H seamlessly bridges authentic contemporary style and unparalleled savoir faire of watch expertise.
The collection, which is for both men and women, is presented in steel and pavé-set models and two tourbillon iterations, in yellow gold and platinum.