Today, an idea needn’t be novel to be popular. It just has to be repackaged right. And let me be the first to admit that I love repackaging; everyone does. The logic of this, especially in fashion, is that everything comes back, albeit in a new avatar. And somehow, if something returns after having been adopted […]
Today, an idea needn’t be novel to be popular. It just has to be repackaged right. And let me be the first to admit that I love repackaging; everyone does. The logic of this, especially in fashion, is that everything comes back, albeit in a new avatar. And somehow, if something returns after having been adopted and repackaged by top designer labels, we accept it ever more readily so. The most recent rebound, is the tie & dye. For a technique that sprung up as a unique form of expression in so many civilisations independent of external influences, it had almost been dead for a long time. People just went off it, confining its definition to a mere rudimentary art form relegated to college students attempting fashion on a shoestring budget, or hippies who never outgrew the ’70s. But since last year, tie & dye has become the fashion trend, pun intended, to die for. Ever since the big brands picked it up, there has been no dearth of tie-dye products from top names, with eye-popping multi-digit price tags. Here’s a small selection, by way of example.
Now that I have your attention, how may one incorporate the trend into their wardrobe in a manner that is creative and subtle? The first tip: go easy. Layer it gradually. If there is anything as too much, then T&D is an easy one to overdo. Use it as an accent instead of as the vocabulary of your style. Maybe a scarf or socks to begin with, perhaps a tie or a pocket square (if you are still getting a chance to use those). An anti-fit T&D tee paired with jeans could work well, or perhaps a T&D jacket to go over a pastel colour-blocked set. And always remember that the rest of it must match in tone, but the T&D piece can safely stand out in both brightness, and colour intensity. Remember, you are wearing a mighty piece of garment, and flamboyance is a must to carry it off. Doubt yourself for a second there, and you will lose the crowd forever. As for trying it out at home, I am not entirely opposed to it. If times have made us desperate enough to walk around our house whipping coffee for a good part of an hour, there is certainly more to be gained from a DIY tie & dye effort.