Bhumi Pednekar Is The First Brand Ambassador For MAC Cosmetics In India
MAC Cosmetics announces Bhumi Pednekar as its first brand ambassador in India.
“Being the first-ever brand ambassador for MAC in India is an honor and a dream come true!” Pednekar has to say about this development, “As a teenager obsessed with the idea of beauty, for me to actually be able to own MAC products made me feel like I’ve really achieved something in life. I’m so excited to be working with a brand whose values & ethics resonate so strongly with me & I look forward to having an amazing journey with MAC!”
“We’re so excited to have Bhumi become the face of MAC in India,” says Karen Thompson, Brand Manager, MAC Cosmetics India. “In addition to her passion for all things beauty, we were drawn to Bhumi’s strong point of view and message of inclusivity. She epitomizes our brand values and serves as an inspiration to girls everywhere who dare to dream.”
Over at MAC, they are certain that they could not have found a better fit than Pednekar. “Bhumi is a disruptor in the best possible way. At MAC, we are disruptors as well. One of the big things that attracted us to her was that she actually adores makeup. She has such a strong opinion about it. She gives us so many reasons to believe that she is the perfect match for MAC. We’re excited to have found a talent who can partake this journey of growth and success with us,” she says.
“It’s rather emotional for me,” Pednekar told Forbes India “I feel like my life has come a full circle with MAC. From being that teenager who waited for the first MAC store to open in India and bought its products with my pocket money to being the face of the brand in India is a huge honour.”
Starting September, the actor will be the face behind MAC campaigns, launches, collections and innovative programmes in India. On the career front, the now brand ambassador has Badhaai Do and Raksha Bandhan with Akshay Kumar lined up.
“It’s a busy time… and may be one of the best years for me,” says the 32-year-old.