There is major excitement regarding Aditya Chopra’s announcement of his massive slate that will mark the 50th year celebrations of Yash Raj Films. According to Filmfare, the filmmaker has collaborated with some of the biggest names in Bollywood like Shah Rukh Khan, Salman Khan, Ajay Devgn, Ranveer Singh, Ranbir Kapoor, and Katrina Kaif.
The entertainment portal also confirmed that Chopra will announce the YRF Project 50 slate in theatres in a bid to woo people to visit cinema halls again.
“This is a massive move by Aditya Chopra. While the media and entertainment industry is reeling with the coronavirus pandemic and there is no fixed date when the theatres will reopen, Adi has decided that he will wait for the theatres to restart and do his entire slate announcement in cinemas! Adi is backing the exhibition industry completely and he wants people to see the biggest slate announcement from the biggest production house on the big screen,” a source said, according to Filmfare.
“If you go by the line-up that Aditya Chopra has for YRF Project 50, you will see the biggest line-up of superstars and he is clear that he wants to tell people to return to the theatres for that intrinsic, immersive movie-watching experience. Theatres are key for the movie industry and Adi wants to tell people that YRF movies are only meant for big-screen experiences. It is also a very subtle reminder to everyone that no YRF film will come on digital. This is definitely a huge strategic power play because it tells everyone that YRF only makes big films that release in big screens,” the source added.