Taylor Swift’s “Folklore” makes it a third week at No.1 on Billboard 200 Chart, marking the first album by a woman to spend its first three weeks at No. 1 since 2018. The last time a solo female musician accomplished this was Swift’s own album “Reputation” back in 2017. “Folklore” is her eighth studio album.
After the arrival of physical copies in stores, the album has earned 136,000 equivalent album units in the U.S. in the week ending Aug. 13 (up 1%), according to Nielsen Music/MRC Data.
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Most of the things I had planned this summer didn’t end up happening, but there is something I hadn’t planned on that DID happen. And that thing is my 8th studio album, folklore. Surprise 🤗Tonight at midnight I’ll be releasing my entire brand new album of songs I’ve poured all of my whims, dreams, fears, and musings into. I wrote and recorded this music in isolation but got to collaborate with some musical heroes of mine; @aarondessner (who has co-written or produced 11 of the 16 songs), @boniver (who co-wrote and was kind enough to sing on one with me), William Bowery (who co-wrote two with me) and @jackantonoff (who is basically musical family at this point). Engineered by Laura Sisk and Jon Low, mixed by Serban Ghenea & Jon Low. The album photos were shot by the amazing @bethgarrabrant. Before this year I probably would’ve overthought when to release this music at the ‘perfect’ time, but the times we’re living in keep reminding me that nothing is guaranteed. My gut is telling me that if you make something you love, you should just put it out into the world. That’s the side of uncertainty I can get on board with. Love you guys so much ♥️
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The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units. The units comprises of album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA).
The album has also broken several streaming records. It now holds the Guinness World Record for the biggest opening day for an album by a female artist on Spotify. “Folklore” sold 1.3 million copies on its first day and 2 million copies in its first week globally.