The Weeknd Partners Up With Mercedes-Benz To Release His New Song
The Tesla Cybertruck isn’t the only electric vehicle that’s making waves. The Mercedes-Benz EQC always had the interest of ‘petrolheads’ since the start, but now they’ve even got the attention of music fans by getting Abel Tesfaye aka The Weeknd on board.
The Canadian artiste starred in the Mercedes-Benz EQC promo film and was even creatively involved in making it. The video showcases Mercedes’ brand-new EQC with The Weeknd driving the car around the city in the night. The video beautifully pays homage to the first few Mercedes cars and conveys the journey of the German carmaker. You get to hear The Weeknd’s latest single Blinding Lights throughout the video. He announced he would be working with the German carmaker on his social media before dropping the video.
“We are delighted about the collaboration with Abel Tesfaye, better known as The Weeknd,” said Bettina Fetzer, Mercedes-Benz’s vice president of marketing. “The cooperation was inspiring and gave us lots of new and creative impetus. Abel’s talent as the creative director and performer is the right combination for this unique Mercedes moment on the road to an electric future.”
Take a look at the whole video below:
The artiste is on the road to release his next album and dropped his first single this week and released his second one along with the EQC promo film. Listen to both the fresh, new releases below:
(Header Credit – Instagram, @theweeknd)