The Ayushmann Khurrana Brand Just Keeps Getting Stronger
Boy, Ayushmann Khurrana has come a long way. From starting out in MTV Roadies to becoming the only Indian actor to feature in #Time100 this year, the actor has achieved what very few have in the Hindi film industry. But that’s not all – Khurrana is also turning out to be the blue-eyed boy for brands. According to a Duff & Phelps report, Khurrana’s brand value in 2019 was $40.3 million and despite brands tightening their purse strings this year, the actor is on his way to becoming India’s favourite endorser.
According to a report in Business Insider, over the course of the lockdown, the Article 15 actor has managed to bag endorsement deals from marquee brands such as JSW India, Nestle, Toyota, Bajaj Allianz, Sprite, The Man Company and UNICEF.
While we haven’t seen a film from Khurrana this year besides the virtually released, Gulabo Sitabo, the actor is clearly on a winning streak.
“AK is an actor who comes across as someone with a very, very strong personality. He’s chosen to do films which stood out for the stands they took, for the very ‘difficult to speak about’ subjects in society. The most appealing thing about Ayushmann Khurrana is that while he has chosen to do very offbeat films, he still has a very mainstream appeal. His endorsements have also been in line with the offbeat actor he comes across as,” said Vani Gupta Dandia, the Founder of CherryPeachPlum Growth Partners to BI.
“Ayushmann outscores his new-age peers on the attributes of relatability and likeability, across consumer profiles. Also, in context of his rise on back of the smart, unconventional and consistent choices he has made, his marketability has enhanced. He is seen as a role model and hugely talented across profiles of age, gender and income groups,” said Chandramohan Mehra, Chief Marketing Officer of Bajaj Allianz with whom Khurrana has just bagged a deal.