YRF Becomes First Music Label In India To Adopt Dolby Atmos For Music Catalogue
YRF’s iconic movie, Dilwale Dulhania Le Jayenge (DDLJ) which is considered to be one of Hindi cinema’s finest films, was also one of the first few films in India to release in theatres in Dolby Surround Sound. Then, in 2013, Dhoom 3 was among the first few films to release in Indian theatres in Dolby Atmos.
Now, YRF has become the first music label in India to adopt Dolby Atmos for its catalogue of hit music tracks under the album ‘Best of YRF’.
“YRF has always pushed the frontiers of new emerging technologies by embracing them proactively. Adoption of Dolby Atmos technology for our music tracks was a natural choice, which will fuel an enriched close-to-studio-music-listening experience for our fans across the globe and will surely be a game-changer. We are committed to scaling up our music catalogue in Dolby Atmos,” Mr Anand Gurnani, Vice President – Digital & New Media, Yash Raj Films Pvt. Ltd. told Box Office India.
It is no secret that YRF’s music catalogue boasts of some of the finest tracks in Indian cinema and Dolby Atmos Music will be a whole new immersive experience for listeners.
“Dolby Atmos is a new experience for creators and music enthusiasts. It presents an array of new possibilities for creators to experiment and express themselves with their recordings. We are very proud of our collaboration with YRF over the years. We are delighted to work with YRF on their 50-year celebration and provide all support needed for bringing Dolby Atmos Music experience to consumers,” Mr Pankaj Kedia, Managing Director, Emerging Markets, Dolby Laboratories told Box Office India.