From the 29th of June to the 6th of July, for the first time in India, malt lovers indulged in the All Things Nice Malt week, a property that showcased Classic Malts of Scotland to malt and whiskey enthusiasts in Mumbai. It dispelled the myths behind Single Malts and presented events and experiences around some of the most famous single malts in the world. Its aim was to give people the opportunity to educate themselves on Malt Whiskies and experience curated tasting and pairing events in the company of other people who love malt as much.
ATN with 13 of the Mumbai’s best hotels, restaurants and bars created a set of exceptional events and offers that got Malt whiskey fans to truly discover malts like never before. From a Peated Malt tasting to a 4 course and 6 course Whiskey Dinner, a Horizontal Tasting, a Taste of Scotland, malt whisky aficionados were in for a real treat at Malt Week. The malts showcased were by Talisker, Caol Ila, Oban, Lagavulin, Cragganmore, Dalwhinnie, The Singleton of Glen Ord, Cardhu, Glenkinchie and Clynelish. Approximately 200 guests attended the Malt Week events.
“We are very happy with the response to Malt Week. The promotion at the restaurants and hotels did well and the interaction at the events was fantastic. We’re confident that the All Things Nice Malt Week will continue its success as we launch more editions in Mumbai and take it to other cities in India”, says Nikhil Agarwal, CEO and Sommelier of All Things Nice.
5 successful events were hosted as part of Malt Week which included an extravagant six course dinner at Masque, peated malt tasting at Hakkasan, horizontal whiskey tasting at Wink, Taj President, A taste of Scotland at Olive Bar and Kitchen and a four course whiskey dinner at Magazine Street Kitchen.
The restaurant and hotel partners for Malt Week were: 6 degrees at The Leela Hotel, Atrium lounge at Taj Lands End, Cafe Zoe, Dashanzi at JW Marriott, Hakkasan, Indigo, Le Bar Diamantaire of Sofitel Mumbai, Magazine St. Kitchen, Masque, Olive Bar & Kitchen, Saffron of JW Marriott, The Eau Bar at the Oberoi, The Good Wife, The Konkan Café at Vivanta by Taj President, The Sahib Room & Kipling Bar at St. Regis, and Wink, Vivanta by Taj President.
All Things Nice (ATN) is a platform to introduce and educate the Indian consumer things ranging from wines, cognacs, single malts and beer to cheese, charcuterie and gourmet food. ATN works with corporates in the financial and luxury sector in their client engagement and client acquisition activities through innovative events and services. The company also offers consultancy to restaurants, hotels, retail chains, airlines and Indian and international brands in the luxury food and drink sector.