Instagram has re-invented the way we look at food. This photo-sharing app has taken the food industry by storm. Whether it is taking the perfect shot of your brunch or sharing short recipe videos, it provides its users with a platform to interact and express what food means to them.
In the masterclass “Foods At Instagram”, the company released a list of top hashtags which were curated by the country’s salient food creators which consist of chef Kunal Kapur, celebrity chef and restaurateur Pooja Dhingra and Archana Doshi. This masterclass gave us a sneak-peek into the food creators’ practices to connect and grow a steady following.
“Instagram has truly changed the way we perceive food in the world today. I remember scouring through hundreds of cookbooks just to create that perfect dish and now, all it takes to fashion a meal is to view one short video on Instagram or just follow a foodie’s stories. Whether you are looking to inspire others or find some inspiration for yourself – the Instagram community has created a virtual family for food lovers to connect, share and motivate,” said Kapur.
During the session, the renowned business owners explained the significance of story-telling and developing a loyal fan base through this app. For instance, Dhingra demonstrates her quick recipes through her Sunday Baking Club by using the “Stories” feature while other creators like Kapur and Doshi emphasized that sharing videos and images have helped them engage with their viewers and helped generate a loyal audience.
Here’s a list of top food hashtags from India: