Gone are the days when menswear shopping meant picking up basics to stack up in one’s wardrobe. Today, the sartorial man looks for much more. Be it newer silhouettes, unconventional color palette or just building a wholesome wardrobe, the scope to experiment with style is endless. Tapping on this growing menswear market and giving it a fresh spin, founders Tanisha Rahimtoola Agarwal and Shibani Bhagat are all set to launch Curato-  Mumbai’s first ever multi-designer store exclusively dedicated to menswear.

The store, a sprawling 1500 sq. ft. bungalow with a garden finds its spot in the city’s buzzing fashion district of Bandra. Each room in the quaint bungalow is assigned to a category of men’s fashion while allowing the natural structure of the store to dictate the overall aesthetic. All of this and more to enhance a customer’s shopping experience. 

 

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Curato (Italian for Curate) houses collections from forty designers, each master of their individual craft. Designers such as Rajesh Pratap Singh Rohit Gandhi & Rahul Khanna, Kunal Rawal, Masaba & Payal Singhal for classic Indian wear, Nikhil Thampi, Sahil Kocchar & Pawan Sachdeva for edgy formal wear, Antar Agni, & Bloni for androgynous wear, Dhruv Kapoor, Nought One & Two Point Two for hip athleisure, and Khanijo, Shift, A’men & Doodlage for trendy casual wear amongst many more find a place in the store. What’s more? The store also allows an additional offering of pre-orders for custom designed bridal attire. 

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Talking about the launch, co-founder Shibani Bhagat says, “During my wedding preparations, all the men in my life grappled with the same problem of where to shop? There was no customized experience for men, where they could find the best collections and variety of apparel, all in the same retail space. We found ourselves making countless trips to individual designers or tailoring outfits at multiple bespoke outlets from all over India, which was both time consuming and expensive. That’s when I realized there was a prominent gap in the market.”

“Men are becoming more and more fashion conscious and global fashion awareness amongst the youth has made menswear extremely popular.” adds co-founder Tanisha Rahimtoola Agarwal. “Designers have become more experimental with men’s clothing, whilst still maintaining their classic styles. Curato aims to cater to men across age groups and their diverse styles and I can’t wait to show the mix of designers we have in store for you.”

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Curato launches on 24th Oct 2018 in Khar, Mumbai.

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