In an official statement to Women’s Wear Daily (WWD), Georgian fashion designer, Demna Gvasalia announced his exit from streetwear brand, Vetements. He co-founded the brand with his brother Guram Gvasalia in 2014. The French clothing brand formed to push boundaries in fashion with voluminous silhouettes, exciting collabs and an unexpected tongue-in-cheek humour quickly became popular among fashion enthusiasts and masses alike. Now, after six years, the designer has made his exit with a plan to venture into new projects.
He stated, “I started Vetements because I was bored of fashion and against all odds fashion did change once and forever since Vetements appeared and it also opened a new door for so many. So I feel that I have accomplished my mission of a conceptualist and design innovator at this exceptional brand and Vetements has matured into a company that can evolve its creative heritage into a new chapter on its own.” Co-founder and Chief Executive Officer of Vetements, Guram Gvasalia told WWD, “Vetements has always been a collective of creative minds. We will continue to push the boundaries even further, respecting codes and the authentic values of the brand, and keep on supporting honest creativity and genuine talent,”
His most popular collab during his tenure included a DHL shirt that was inspired by the delivery trucks in the city. He also popularised the ‘dad sneaker’ silhouette which is now one of the biggest sneaker trend of recent years. He continues to be the creative director for Balenciaga and will showcase his latest collection for the brand at Paris Fashion Week.
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