The newest advertisement for Gillette has created quite an uproar among the masses. It discusses the #MeToo movement and toxic masculinity while asking the question “Is this the best a man can get?”
The ad highlights the violence, sexual harassment and bullying occurring in the current political scenario.
And, men’s rights activists and conservatives had a lot of feelings, mostly negative. If the YouTube like-dislike button is any indication, it has not been well-received. They feel that the advertisement negatively targets men and portrays them as thugs and predators.
Piers Morgan was among the first to voice his outrage. And, if you know Morgan, then, you know he can’t help himself:
I’ve used @Gillette razors my entire adult life but this absurd virtue-signalling PC guff may drive me away to a company less eager to fuel the current pathetic global assault on masculinity.
Let boys be damn boys.
Let men be damn men. https://t.co/Hm66OD5lA4
— Piers Morgan (@piersmorgan) January 14, 2019
But, things were not looking good for the brand. People on Twitter actively discussed to refrain from using their products in the future as well as throwing away the ones they already own.
I am taking action. I’m researching every product made by Proctor & Gamble, throwing any I have in the trash, and never buying any of them again until everyone involved in this ad from top to bottom is fired and the company issues a public apology.
— Joe (@JoeS3678) January 14, 2019
Although few and far between, there were some that applauded this campaign:
Great campaign. It’s too bad that a whole lot of men here think that being a man means not allowing themselves to feel feelings, or treat other people decently.
— Laura Farr (@FarrWard3) January 14, 2019
The fact so many men here are genuinely offended by a commercial that isn’t even targeting them in specific but rather how SOME men CAN act and how that itself is problematic is a perfect example of why commercials like these are needed sometimes. It’s okay, it’s not about you.
— Kevyn King (@Kevyn_King13) January 14, 2019
Take a look for yourself: