Harry Styles travels from a fish and chip shop in North London to the historic Villa Lante, near Viterbo, north of Rome, for the new Gucci Men’s Tailoring Campaign, Cruise 2019 collection. The singer, songwriter, and actor was previously captured wearing Gucci Tailoring inside a traditional London “chippy” accompanied by a pet chicken and dogs for the Fall Winter 2018 campaign.
For Cruise 2019, the young Englishman relocates, now with more pets – a lamb, goat, and piglet – to the Mannerist, Renaissance gardens of the 16th-century Italian villa. Photographed in this rich, colorful setting by Glen Luchford, Harry Styles wears a combination of Gucci Men’s Tailoring sartorial and technical pieces, all “Guccified” through the use of pattern, colored jacquards, intarsia knits, patches, and unusual proportion.
The campaign playfully positions Harry Styles’ personal, urban take on the Gucci tailoring wardrobe amongst the classic, stylised landscape of the gardens, where fountains, grottoes, and mazes characterize the ancient surroundings.
The campaign breaks in November across all media.