One of the world’s biggest social media platforms has taken a huge step, probably for the best? Instagram will now be hiding the number of likes that appear on a picture. That’s like hiding the number of retweets on a tweet or taking the fuel out of a car. 

Instagram revealed in a tweet that they are currently running a test that hides the total number of likes and video views for people in these 6 countries: New Zealand, Australia, Brazil, Ireland, Italy and Japan. The move comes after several reports and studies that highlighted the social pressure users sometimes face regarding the number of likes on their picture. The need to live up to your friends and favourite internet celebrity or “influencer” can take a toll on your mental health.


This is naturally, bad news for influencers and brands who promote services on Instagram as they heavily depend on the likes as a measurement for a campaign’s success. 

Instagram and Facebook owner, Mark Zuckerberg, explained, “As you scroll through your feed, there is no likes count. You can see who liked a photo or video, you can tap through to see (the list), and if you have the time you can add them all up by yourself.”

“We want Instagram to be a place where people feel comfortable expressing themselves,” said Mia Garlick, Facebook Australia and New Zealand’s head of policy. “We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing things you love.”