Hyundai Motor found itself in hot water recently when a tweet posted by a company distributor in Pakistan went viral. The tweet mentioning ‘struggle for freedom in Kashmir,’ was widely met by criticism on the internet, with #BoycottHyundai trending on Monday. 

 

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While the company issued a statement on the same, it was quickly panned by many for not being unequivocal enough. During today’s assembly in Rajya Sabha, Commerce and Industry Minister Piyush Goyal confirmed that the Indian government has asked the car manufacturer for a better response.

Earlier today, the South Korean manufacturer has issued a longer statement, condemning the actions of the distributor. It expressed “deep regrets” for the offence caused to citizens of India due to an “unauthorized” tweet.

While the second statement certainly tamed the fire of yesterday, the response on it has been a mixed bag: