Pinterest is the latest social media platform to add new stories feature.
The Story Pins will allow “creators” to post nearly full-screen photos and videos to their profiles. This new content format will make it possible to create step-by-step stories, such as tutorials for recipes or DIY projects, that the company will surface to users with relevant interests.
The first one to start with this feature was Snapchat, back in 2013. Later, Instagram and Facebook adopted it as well. Recently, Twitter also introduced a similar format titled as “Fleets.” Pinterest’s Story Pin feature be rolled out as an invitation-only feature. “This is how we’re going to make it possible for creators and pinners to connect in an environment that’s positive and inspiring from day one,” Pinterest co-founder Evan Sharp said. The feature was announced alongside other new features built specifically for creators, or high-profile users with huge followings.