Earlier in January, news between a possible deal between French multinational luxury goods conglomerate, LVMH and Barbadian singer, Rihanna on a new venture had emerged. Building on that, RiRi now, is all set to launch a new luxury label,  Project Loud France under her name.


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The name is derived from her fifth album ‘Loud’ and is said to have influences from it too. Rihanna is said to have invested approximately $34 million dollars in the venture giving her a 49.99% stake in the company, as reported by Business Of Fashion. The collection spans across womens wear, menswear, kids wear, footwear, eye wear, leather goods, home decor and garden products. There’s no official release date yet.

Riri’s existing brands, Fenty Beauty and Savage X Fentry lingerie line have created tremendous business in the past and the new line just seems to be an add-on to RiRi’s growing empire. For now, brace yourself for the next big reveal from her.


Image Credits: (@badgalriri on Instagram)