Twitter Is Reportedly Planning To Turns Its Service Into ‘A Subscription Model’
Twitter might start charging its users a subscription fee to use part of its service. This comes in after Jack Dorsey, the CEO and co-founder of Twitter hinted that he’s looking at various new approaches as ad revenue drops.
The company’s ad revenue for the last quarter fell by 23 per cent, partly down to the ongoing coronavirus pandemic. “You will likely see some tests this year,” of various approaches, Dorsey told CNN Business on an investor call.
It is rumoured that the social media platform will be looking at paid options when they posted an job focusing on building a subscription platform with the codename Gryphon.
“We want to make sure any new line of revenue is complementary to our advertising business,” Dorsey said. “We do think there is a world where subscription is complementary, where commerce is complementary, where helping people manage paywalls … we think is complementary.”