The Indian online fashion scene has sky rocketed in recent years and how.  As we talk, there will be another new brand jostling with other small or big players to make a ground for itself. In the middle of this entire crowd, there is a name that has slowly and steadily gained the trust of Indian men and has concretely placed itself as the go-to brand for the modern dandy. Welcome Mr Button, an online brand with strong emphasis on fit and a perfect mix of classic designs with modern aesthetics. The no- nonsense motto behind initiating the brand was a major gap that men’s clothing doesn’t fit properly.  The brand has successfully encapsulated this basic ground rule in their collection and is undoubtedly the first choice for Indian men who want to go for sharp and edgy classics.

Mr Button is on top of their game and it could be related to their fortes:

Sharp Tailoring

Mr Button is driven by their stronghold on sharp tailoring with classic craftsmanship. The garments have a premium finish, and well tailored blazers, trousers and jackets are their magnum opus, which put them ahead of their counterparts.

Structured Fit

The fit is the basic starting point for any menswear piece. This fact was well understood by the brand and that led them to devise what they call Structured Fit. The pattern is technically sound in the sense that it covers the Indian belly and comes out with the best proportions to make men feel sharp.

Sharp Modern Designs

The brand is dedicated to designing modern pieces that will form the backbone of any man. Mr Button is synonymous with sharp blazers, jackets, razor sharp trousers and well-fitted shirts to amp up your style game. Indian men have really subscribed to the slim blazers the brand has been able to provide collection by collection. Mr Button is successful in keeping slim proportions on their blazers as compared to others, where the proportions for sleeves and lapels do not match the whole fit of the blazer.

Curated Content and Shopping Experience

The foremost reason for the success of Mr Button is a simple fact of guiding the men through curated content.  An online brand needs to be on its toes to inform its target group about the story, theme and style behind the products. Mr Button is a forerunner of dynamic content through its lookbook and journal, which is updated every week. The brand drives its campaign through interesting stories and guides men on everything to make them a modern dandy. Each style on the portal is branded with unique names that help in building the brand and creating recall value.

Journal Lookbook

Check out the Mr Button Journal and Gallery

Our Editors highly recommend this powerhouse of a brand which will surely get your wardrobe a whole new look.

Visit them at www.mrbutton.in