Luxury footwear brand, Berluti, fused art and design to showcase new styles and signature techniques at Soho House, Juhu last night. The cocktail evening got together tattoo artist Elena Lodi to display her artistry on Berluti Venezia leather. Known for all things bespoke, the brand really took its technical skills and creative flair a notch higher by transforming the rules of style with tattooing.
The tattoo designs were based on four themes: a classic bestiary of Insects & Animals, the signs of the Zodiac and the Chinese horoscope, vintage designs with Eagles, and the subtle art of Calligraphy can now be perfected on Berluti’s original and globally renowned Venezia leather.
‘’I always wanted to grace leather shoes with the markings of the skin; scars, gashes, branding, piercings. We have already mastered the color technique on the leather from bronze and brown to red and copper, and the dark blue of the Tuaregs. Only one thing was missing, the most obvious and most difficult: tattoos. I tried to tattoo shoes using every possible process, but the designs faded, the colors were lost beneath the patinas, and the tattoos had no “life” in them. However, my technique has evolved over the years and today I am using the exact same methods as tattoo artists, along with inks that work well with leather. I hope Berluti loyalists from across the world admire this new art.”, said Olga Berluti.
Fire-breathing dragons, fantastic beasts, regal eagles, all the mythical creatures and several other esoteric designs can now be realized on the emblematic Berluti Venezia leather from shoes and handbags to belts and other small leather goods. Take a look.