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Canali Introduces The Su Misura Experience – An Opportunity To Craft Your Own Garment

Head to your nearest Canali store this month for the Su Misura experience – an opportunity to craft your own garment from the Italian brand’s Spring Summer 2018 collection

Synonymous with tailor-made Italian luxury since 1984, Canali has been at the pinnacle of menswear for more than 80 years now. The brand’s reputation ensures that discerning men – with a keen eye for sartorial masterpieces that blend modernity with classic tailoring – consider this family-run company a one-stop for distinctive suits, jackets, trousers, shirts and more.

One of the most distinctive and valued features at Canali is Su Misura – the made-to-measure service that allows you to participate in selecting the elements of your own garment, which is then crafted in Italy and delivered to you in about four weeks.

The upcoming Spring Summer 2018 MTM edition hosted by the brand will involve a made-to-measure specialist from Italy seeing Indian clients at Canali stores in Delhi, Kolkata, Chennai, Hyderabad, Bengaluru and Mumbai between April 6 and 16.

Su Misura allows the customer to create suits, blazers, pants, coats, dress shirts and even knitwear with the advice of an in-house made-to-measure specialist to help with the selection of style, fit and fabric – spanning a choice of over 500 options that change with every season. Personalization is to the extent of covering details such as lapels, buttons and linings.

Canali’s Spring Summer 2018 collection – in a colour palette that drifts from powdery blues to navy and sapphire – comes in lightweight wools, at times blended with luxurious silks and linens. Classic menswear motifs like checks, chalk stripes, houndstooth and Prince of Wales are seen as well.