The latest addition to Carolina Herrera’s 212 VIP universe is the 212 VIP Black, which introduces us to a more exclusive, more addictive and more engaging party. Crafted for a mysterious, bold and creative man, it lends its qualities to multifaceted influencer Cameron Dallas — the ambassador of this new fragrance. 212 VIP Black seeks to reinvigorate the essence of the iconic collection, which already counts 212 VIP Men, 212 VIP and 212 VIP Rosé among its successes. This new launch is masculine at its core and has an elegant and adventurous character, just like the men who wear it.
Developed in collaboration with experimental perfumer Carlos Benaim, the fragrance is an invitation to transcend the established and create your own rules. This philosophy is embodied by the group of young, diverse talents that serve as 212 VIP’s nightlife crew — bringing their unique essence to this universe.
Cameron Dallas is joined by it girl Hailey Baldwin and top model Taylor Hill in a campaign shot by Mario Testino. A number of other models, actors and musicians associated with the campaign include Xavi Serrano, Pepe Barroso Jr., Lucas Satherley, Raury, Aidan Walsh, Martinez Brothers, Steffy Argelich, Stav Strashko, Sonia Ben Ammar, Maria Borges and Inka Williams.
212 VIP Black is an innovative reinterpretation of the classic men’s fougère scents, while being youthful, modern, sensual and addictive. Sexy touches of amber and absinthe are mixed with a twist of lavender, vanilla and leather. A masculine, seductive and glamorous fragrance, it is created to be the soul of the most vibrant NYC party.