British footwear brand, Clarks famously known for their iconic boots rolled out their most widespread campaign till date, featuring actors Alexander Skarsgård And Freida Pinto. The Autumn/Winter ’19 campaign reinforces the importance of comfort in every situation. Therefore, the brand asked Skarsgård and Pinto to share their comfort story, in cities most meaningful to them.
Shot in Stockholm, the Swedish actor is seen sporting the Desert Boot, Ronnie Walk, Clarkdale Gobi, TraceQuest, and Batcombe Lord while Pinto opts for Desert Boot, Clarkdale Arlo, Pure Viola, Sense Lula, Tri Spark, and Trace Pine in the new campaign. Both, looking uber stylish and comfortable show how to rock the season’s favourite pairs without torturing one’s feet.
“Authenticity, style and comfort have always been core attributes of the Clarks brand, and we wanted to bring this to the forefront of our marketing for AW19 with key ambassadors of the brand. Alex and Freida were organic choices to serve as the faces of our campaign, given their existing affinity and history with the brand dating back to their childhoods”, explains Tara McRae, chief marketing officer at Clarks.
Skarsgård recalls his first pair of boots from Clarks to be the Desert Boots. “The Gallagher brothers of Oasis wore them, so naturally I had to get a pair. I remember thinking they looked too clean when I got them, so I asked my dad to run over them with his car. He went back and forth a bunch of times, so they’d look aged and worn.”
Pinto, on the other hand, talks about her shared interest in comfort is key. She remarks, “At the beginning of my career I was told I had to sacrifice comfort for the sake of style and to be a fashion icon, which I think is not true at all – so I think Clarks and I have a common idea of what comfort really means and I find the collaboration very organic.”
The featured styles are available to shop on Clarks global e-commerce sites and in multi-brand retailers