Double Impact: DCSHOECOUSA Is Making A Splash In The Market With Two Consecutive Launches
DCSHOECOUSA is making a splash in the market with two consecutive launches – a special capsule created with SK8 Mafia, and Tiago Lemos’ first pro model
For over two decades now, American footwear brand DCSHOECOUSA has been a leading player in the market for footwear catering to action sports like skateboarding, snowboarding and more. Strengthening its presence in this segment, the brand has just launched the muchawaited DC x SK8 Mafia special capsule. It features co-branded footwear, apparel and accessories created in collaboration with the San Diego’s crustiest skate crew — Wes Kremer and Alexis Ramirez. The collection features DC’s Wes Kremer 2 x SK8 Mafia pro model shoe complete with slipon style construction, DC’s IMPACT-S custom insole for added protection and additional lacing for extra support — styled with a crackle leather exterior and DC x SK8 Mafia branding. Other offerings include graphic tees, a lightweight vest, chinos, a fleece hoodie and snapbacks complete with stash pockets.
Another big launch from the DC stable is the brand new Tiago S – the first pro model shoe for Brazilian powerhouse, Tiago Lemos. Designed specifically for Tiago’s technical and heavy-impact style of skating, the Tiago S features DC’s signature Super Suede and Impact-A technology that provides additional support and cushioning. The Tiago S features an elevated cupsole with a unique asymmetrical construction and a jacquard woven design that allows the shoe to breathe. With branding that highlights Tiago’s initials and his area code in Brazil, the shoe incorporates his heritage.