The Italian fashion house Giorgio Armani has confirmed that for its upcoming shows this month for Emporio Armani and Giorgio Armani, it will be hosted without guests.

Both brands are taking part in upcoming Milan Fashion Week, where they will showcase menswear and womenswear collection. The Giorgio Armani spring/summer 2021 show, ‘Timeless Thoughts’ will for the first time be broadcast on TV, airing on September 26 on prime time on Italy’s La7 channel, as well as on, the brand’s social media, and on Italy’s Camera della Moda’s platform.

The label said in a statement: “Considering that the current situation connected to the pandemic, we won’t, unfortunately, allow for the shows to be staged in their usual manner, the designer has chosen two different ways to showcase the collections, both of them without guests.”

“The designer made this decision so that the show, which will be recorded behind closed doors, could be enjoyed by a vast public,” added the fashion house.