Gucci has pledged €2 million to fight the coronavirus pandemic.

The Italian luxury house will make two separate donations to crowdfunding campaigns: 1 million euros will be donated to the Italian Civil Protection Department (Protezione Civile) in partnership with Intesa Sanpaolo, while the other 1 million euros will be channeled to the COVID-19 Solidarity Response Fund in support of the World Health Organization, through a matching campaign with Facebook.

“This pandemic calls us to an unexpected task, but it is a call to which we respond decisively, advocating the selfless work carried out by health workers, doctors and nurses on the front lines every day in the fight against the COVID-19 pandemic, in Italy and in the rest of the world. Their generosity and courage light our way forward in these difficult days. By supporting each other and helping those who are most vulnerable among us, we will be able to overcome this crisis: united, even more than before,” wrote Alessandro Michele, Creative Director of Gucci, and Marco Bizzarri, President and CEO of Gucci in a letter announcing the initiative to the company’s employees around the world.
The initiative follows donations from Kering, Gucci’s parent company, in China, Italy and France
and the production of over 1 million masks and gowns for healthcare personnel.