Previously, it was announced that London along with Paris would be cancelling its men’s fashion weeks in June. Now, British Fashion Council revealed a new format for the event.
According to the post on Instagram, London Fashion Week will take place on digital platforms and will cover both menswear and womenswear. The statement from the British Fashion Council also reveals that the format of individual shows will change, allowing designers to tell their stories through collections, creative collaborations, podcasts and videos.
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On Friday 12th June, London Fashion Week will relaunch as a digital only platform, open to all and merging womenswear and menswear in light of the current environment, for designers to tell their stories through collections, creative collaborations, podcast and videos. www.londonfashionweek.co.uk will be accessible to all audiences; embracing the cultural commentary, creativity and humorous spirit for which British Fashion and London are known. Sign up to be notified when the platform launches and experience #LFW as a digital event this June via link in bio.
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Announcing the news, BFC Chief Executive Caroline Rush explained that, “The other side of this crisis, we hope will be about sustainability, creativity and product that you value, respect, cherish. By creating a cultural fashion week platform, we are adapting digital innovation to best fit our needs today and something to build on as a global showcase for the future. Designers will be able to share their stories, and for those that have them, their collections, with a wider global community; we hope that as well as personal perspectives on this difficult time, there will be inspiration in bucketloads.”
The relaunch will happen on June 12 through the London Fashion Week website, where you can sign up for updates on the new format.