After announcing the concept of new shows, Louis Vuitton has released a short film as a part of Paris Fashion Week.

Titled as “Zoooom With Friends,” the short film show colourful animated characters who have arrived in Paris for the five days of fashion week before leaving down the River Seine with a rainbow trace behind them across the Paris sky. The video is an introduction to the Spring/Summer 2021 show, “Message in a Bottle” that will take place in Shanghai on August 6.

Virgil Abloh, the creative director of the brand had announced that the collection features sustainability and upcycling initiatives. It also includes the use of recycled materials, looks that have been repeated from Fall/Winter 2020, looks that were created during lockdown with recycled materials, and new interpretations of existing ideas.