Pearls, Gold And Silver Chains Are The Hottest Jewellery Trends This Year
Lyst has revealed a latest list of trends and keywords in the jewellery industry.
Titled as “Virtual Window Shopping: Jewelry 2020,” the new report that showcases aspects of the year so far, including the “new normal” lifestyle cause of the ongoing coronavirus pandemic. Pearls, Gold and silver chain accessories worn by Asap Rocky, Harry Styles, Shawn Mendes and many more have made it to the list of the most popular jewellery trends of the year.
The search keyword “men’s pearls” has increased by 17 percent after Styles’ was seen wearing pearls back in December 2019. Searches for similar pieces worn by the singer have increased by 31 percent. Lyst also noted that the demand for silver chains hiked when Normal People’s Connell Waldron was seen wearing one. The search terms ‘silver chains’ and ‘chain necklaces’ increased by 47 percent in a year. Over a year, 57 percent of the searches made for ‘silver chain necklaces’ were made by men.
Men have been shopping a lot lately as there has been 150 percent increase in male shoppers and men’s jewellery is the leading category.