Prada and UNESCO have teamed up for a campaign that raises awareness of the ocean and its resources.
For the next four months, the Italian luxury house will partner with UNESCO’s Intergovernmental Oceanographic Commission (IOC) to teach high school students from 10 cities around the world, including Mexico City, Shanghai, Berlin, and New York about ocean sustainability and the circular economy, which recaptures resources instead of letting them go to waste.
“For the Prada Group, the promotion of culture and education is an integral part of the sustainability strategy,” Lorenzo Bertelli, head of marketing for the Prada Group, said in a statement. “The collaboration with Unesco embraces this path and translates it into a direct channel of communication with students around the world. We are proud to see the creation of an ocean awareness project from what was initially a product innovation and sustainable materials initiative.”
“The global scale of the problems facing the ocean means that no single country or organization can fix them all,” Vladimir Ryabinin, executive secretary of the IOC and assistant director-general of UNESCO, said in a statement. “We need partnerships across science, decision-makers and the private sector to create a sustainable ocean economy that uses the ocean but also preserves and cherishes it.
The project comes after Prada launched its Re-Nylon capsule collection of reissued nylon bags. Also, a portion of the proceeds from the collection’s sales will be donated to Unesco’s IOC to finance the campaign.