After donating ICU’s to some of Milan’s biggest hospitals, Prada has announced further aid towards coronavirus outbreak.
The Italian fashion house is ready to produce 80,000 medical overalls and 110,000 masks that will then be allocated to healthcare personnel. This move comes in after an assistance request from the Tuscany region. The production plan provides for daily deliveries, which will be completed by April 6.
The articles are currently being made internally at the Prada factory in Montone, Italy. The label also thanks “the support of a network of Italian external suppliers” for assistance in this initiative.
Prada is one of a number of fashion brands that has announced assistance during the Coronavirus crisis. Elsewhere, LVMH had announced to donate 40 million masks to France, whereas Giorgio Armani reached out to healthcare providers by publishing ads in all major Italian publications.