SuperKicks, the first multi brand sneaker store in Mumbai, launched its new store in Khar recently. The store is uniquely positioned as a one stop shop for sneaker enthusiasts, with a range of curated brands and models for the discerning customer.

The monochrome interior of the store also features a fudge and milkshake corner, called Oh! Fudge, which will serve classic milkshakes with a twist. The concept reinforces the store’s positioning as a meeting spot for like-minded footwear enthusiasts.

The founder of SuperKicks, Sangeet Paryani, says “SuperKicks is not just a store but it is a sneaker revolution, a culture of its own, an obsession and an identity about everything cool. The biggest strength is our own obsession with great kicks. Meeting the unconventional way of fashion trends, SuperKicks are for the unconventional people, and Mumbai is the best market to reach out to the community.”

The store features over 1,500 different shoes, from brands including Adidas, Asics, Nike, Puma, Reebok, New Balance, Vans, Converse, and Fila. The store is also the first shoe studio in India to carry Ylati, an Italian sneaker brand. SuperKicks balances the old and the new with current favorites such as the Adidas Ultraboost, Nike Vapormax, and the Adidas Yeezy Boost mixed with classic such as the Nike Cortez, Converse Chuck-Taylors, New Blance 574’s, and more.

Prices range from INR 300/- to INR 25000/-.