It has been revealed that Lorenzo Bertelli, the son of Prada’s co-chief executive officers Miuccia Prada and Patrizio Bertelli, has joined the company in a key role. Bertelli was appointed the head of digital communication last September, but the company had so far kept the move under wraps. The 30-year old is said to be winding down his career as a racecar driver to join Prada, and many speculate the move to be a precursor to his likely future appointment as a successor to his parents, who are credited with turning the Italian luxury label into a global fashion phenomenon.