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H2M68P Sorbo Ocagnano, Corsica. 29th Sep, 2016. WRC rally Tour de Corse. Lorenzo Bertelli (ITA) Ford Fiesta RS WRC Credit: Action Plus Sports/Alamy Live News

Prada Power Couple’s Son Joins The Company

The 30-year old is said to be winding down his career as a racecar driver to join Prada

It has been revealed that Lorenzo Bertelli, the son of Prada’s co-chief executive officers Miuccia Prada and Patrizio Bertelli, has joined the company in a key role. Bertelli was appointed the head of digital communication last September, but the company had so far kept the move under wraps. The 30-year old is said to be winding down his career as a racecar driver to join Prada, and many speculate the move to be a precursor to his likely future appointment as a successor to his parents, who are credited with turning the Italian luxury label into a global fashion phenomenon.