Tommy Hilfiger’s Fall 2018 showing in Shanghai on September 4 will feature the Tommy now experiential runway concept that celebrates the brand’s commitment to reinvent and focus on Asia Pacific, its highest growth potential market. The show will present the first TommyXLewis collaborative collection designed by Tommy Hilfiger with British Formula One racing driver and the brand’s global ambassador, Lewis Hamilton. Additional collections, including Hilfiger Collection styles for men and women and the Tommy Icons capsule collection, will also feature on the runway. The event will follow the format of the brand’s successful signature ‘See Now, Buy Now’ format.