Tommy Hilfiger has announced that it is launching a new platform in response to the Black Lives Matter movement, which will seek to advance the representation of Black, Indigenous and people of colour (BIPOC) working within the fashion and creative industries.

“What is happening to Black communities in the US and around the world has no place in our society,” said Tommy Hilfiger in a statement. “The fact that it has continued to exist in our industry, overtly and systemically, is unacceptable. We are far behind where we should be in achieving diverse representation.”

Hilfiger, added: “It shouldn’t have taken us this long to acknowledge that, but we are determined and committed to changing it going forward. We will be intentional, fearless and unwavering in the actions we take. Through the People’s Place Program, we will use our platform to create opportunities and stand up for what is right.”