Earlier this year, Kanye West released a puffer jacket from the Yeezy x Gap collaboration.
The brand has now reset its Instagram page. All posts were removed except for the jacket release announcement, and it even changed its profile avatar and bio to reflect the YEEZY Gap logo.
The jacket recently became available to pre-order in the US, having been released earlier this season in Japan and Europe. The brand’s profile picture has also been altered to a blue YZY logo, reflecting the concrete partnership Gap has in its collaboration with Yeezy.
Take a look at it below.
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In other news, Yeezy founder West has been living in a stadium to complete his upcoming album, Donda. He hosted close to 42,000 fans at Atlanta’s Mercedes-Benz Stadium on Thursday, for the listening party and official unveiling of his long-awaited 10th album.
He has been living inside Mercedes-Benz Stadium since his listening party and has no plans to leave until he has finished the album. People have spotted the rapper amongst fans at an Atlanta United soccer match at the stadium on Saturday, clad in the same reddish-orange attire and face-covering balaclava he wore at his unveiling.
West and his team have created a studio space, living quarters, and even have a chef to prepare his meals inside the Mercedes-Benz Stadium. The word is, Ye was so inspired by the Donda crowd that he wanted to stay in Atlanta and finish things up. It is unclear if he is just mixing and mastering, or if we would hear new tracks altogether.
The rapper has named the album after his mother, Donda West, who died at the age of 58 following complications in cosmetic procedures back in 2007. Initially, the album was expected back in July 2020, however, it was pushed to give West the time to focus on his presidential campaign, amongst other things.