Every year, we take a look at how the Indian man is taking care of his appearance – and what tools he has handy to help him out. Every year, generally, sees a new trend. Is matcha still in? How hot is activated charcoal this season? Are we digging volcanic clay? This year, it is all about packing products with natural ingredients and high stress on skin hydration and health. Serums and essential oils are getting thumb ups, tea tree and mud packs are in. Also, 3-in-1 products seem like the hot new trend. We inspect.
Your mug needs to be clean, healthy and hydrated. Invest in natural nut meal or salt-based face scrubs and packs. Hydrating liquids, serums and facial oils are a must to avoid tired skin. Night time regimes need to be built into your busy schedules. It doesn’t take too much time.
Shirt by Shades of India
From left: Emami Fair and Handsome Face Wash; Garnier Men Power White Anti-Pollution Double Action Facewash; Forest Essentials Hydrating Facial Moisturiser; Ponds Men Acne Clear Oil Control Face Wash; ClarinsMen Comforting Apple Vinegar Toner; Neemli Turmeric Root & Olive Squalane Elixir; Phy In The Clear Acne-Action Face Mask; Kiehl’s Age Defender Dual-Action Exfoliating Cleanser; The Body Shop Guarana and Coffee Energising Cleanser; Shiseido Men Total Revitalizer Cream; L’occitane Cédrat Global Face Gel
BEARD AND MOUSTACHE
While last year was about crazy styles, this year is about maintenance. Use beard oils for soft and healthy skin and fuzz. Comb and wash regularly. Style them with paraben-free waxes to avoid dryness. Always trim your face fuzz regularly so that you stay dapper and keep the hobo away.
From left: Kiehl’s Close-Shavers Squadron Ultimate Brushless Shave Cream; L’Oreal Men Expert Barber Club 3-in-1 Beard, Hair and Face Wash; The Body Shop Maca Root & Aloe Softening Shaving Cream; Raw Nature Beard Wash – Bamboo Charcoal & Acai Oil; Gillette Menthol Pre Shave Foam; Beardo Beard and Mustache Wax Extra Strong; ClarinsMen Smooth Shave foaming Gel; Nivea Men Deep Impact Comfort After Shave Lotion
Nurture and nourish are your keywords. Choose the right body washes. Body bars are making a comeback – invest in them because they are packed with moisturizing properties. Moisturise well and regularly. Use body packs and scrubs when you are in the mood to pamper yourself — and also your skin. Take care of your nails, feet and fingers. Hand creams are a must.
Shirt by KuGar by Kushal and Asgar
Boxers by Calvin Klein Underwear
Trousers by Celio
From left: St. D’vence Tea Tree Body Wash with Eucalyptus and Peppermint Oil; Raw Nature Lemon Eucalyptus Oil Soap; Pahadi Local Markalak Himalayan Clay; Kairali Kairbal Ayurvedic Body Cleansing Powder; Shankara Purifying Sea Salt Scrub; Cinthol Head to Toe Wash, Cool Wave; Raw Nature Malt Extracts & Pepper Vanilla Body Wash; Phy Mountain Rain Invigorating Body Wash
Scalp health is the important conversation this season. Tea tree and aloe vera are your new best friends. Focus on shampoos packed with anti-bacterial properties. Volcanic clay helps absorb extra sebum and maintain the Ph balance. And don’t forget to condition. Happy scalps make healthy hair, people.
From left: Aroma Magic Activated Bamboo Charcoal Conditioner; ClarinsMen Shampoo & Shower; Paul Mitchell Awapuhi Wild Ginger Keratin Intensive Treatment; Raw Nature Sunflower Hair Wax; BBlunt Repair Remedy Leave-in Cream; Neemli Naturals Rosemary and Jojoba Anti Dandruff Hair Oil; American Crew 3-In-1 Shampoo, Conditioner, and Body Wash; Paul Mitchell Tea Tree Grooming Pomade
Most people say that perfume is the man’s preamble. We agree. Educate yourself on how to wear perfumes – pulse points, anyone? Pick perfumes that go with your personality and learn how to wear the exact amount. Too much isn’t going to make the perfume last long – the headache might last longer. An intimidating impression is not necessarily the best one.
From left: Montblanc Explorer; Issey Miyake L’Eau Super Majeure d’Issey; Coach Platinum Eau De Parfum Spray; Trussardi Riflesso; CK One Platinum Edition Eau de Toilette Unisex Spray; Ralph Lauren Polo Red Rush; Mr. Burberry Indigo; Skinn by Titan, Verge; Cartier Declaration; Hugo Boss The Scent Private Accord; Versace Eros Flame; Giorgio Armani Acqua di Gio pour Homme Eau de Parfum; Jimmy Choo Man Blue; Givenchy Gentleman Cologne Eau De Toilette Spray; Hugo Reversed Eau De Toilette Spray; L’Homme Lacoste Intense; Dunhill Century Eau De Parfum; Dolce & Gabbana The Only One
Photographed By Rohit Gupta
Cinematography & Video Editing By Prinkit Rana
Creative Direction Arnesh Ghose
Art Direction By Tanvi Shah
Fashion Editor Neelangana Vasudeva
Hair & Makeup By Jean-Claude Biguine
Talent Aashim Gulati, Inega Models
Location Courtesy The Farmhouse, Karjat