Italian luxury brand, Gucci showcased its Fall-Winter 2019 Show in Milan that played with the magical ambiguity of masks. Not just a prop for the show, the mask represents a form. And, as with every form, it’s able to repair, cover and, at the same time, expose. The mask becomes the means through which we can become what we feel we are. It lets us show ourselves as we please and play our acting role as we think is best

The Gucci Fall-Winter 2019 show space was characterized by a bright, elliptical wall composed of more than 120,000 LED light bulbs which was integrated with a 100-meter long mirrored runway similar to a shiny curved path. Covered from floor to ceiling with mirroring materials that endlessly reflect and refract lights and movements, the fascinating and dynamic space was illuminated by a kaleidoscope of lights.

As for the collection, the trademark dark Gucci energy could be felt throughout. Men walked down the runway wearing spiked masks, knee-pads and hockey masks. One could spot baste stitching on a few tailored pieces, models with crystal tears on their face and sneakers as an added accessory. In artistic director Alessandro Michele’s world, the concept of shielding translates to his collection too. 

Check out key pieces from the collection below 




Image Credits: Courtesy of Gucci