According to Lyst, Gucci is the hottest brand in the world for the second quarter. The Italian fashion house has been a top favourite amongst the consumers for four consecutive quarters.

The top three is rounded out by Dior (in second, up from third) and Nike (dropping from second to third). The luxury-focused top 10 also features Louis Vuitton, Prada, Balenciaga, Moncler, Bottega Veneta, Saint Laurent and Versace in descending order.


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The Lyst Index has also covered the hottest products of the quarter. Adidas Yeezy slide took the men’s first spot, followed by Off-White Virgil sunglasses. The third spot was taken by Prada PRAX 01 sneakers and the fourth position by Versace Barocco swim shorts.

For Q1, Gucci was named as the hottest brand as well. The Italian house remained popular online in the first quarter of the year, thanks to the additional buzz being generated by a picture of Lady Gaga and Adam Driver on the set of the House of Gucci movie. The photo garnered 4.3 million likes on Instagram.

Nike took second place, while, Dior, which entered The Lyst Index for the first time to come in third place. It didn’t make the ranking in previous editions due to its distribution model. The following brands were in the top 20 in the ‘hottest brands list’: Balenciaga, Moncler, Prada, Louis Vuitton, Bottega Veneta, Saint Laurent, Off-White, Versace, Burberry, Fendi, Valentino, Alexander McQueen, Loewe, Givenchy, Jacquemus and Balmain.

“Brands face headwinds from economic uncertainty, the slow resumption of travel, and a third wave of Covid-19 in Europe. Still, there are signs of consumer optimism following the vaccine roll-out and anticipated opening-up in many markets,” Lyst said in the report. “Some commentators have asked whether shoppers will divert spending from fashion to travel and experiences in the coming months. For now there are signs of pent-up demand being released for items beyond loungewear. The future for fashion brands seems a little brighter.”

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