If you are a fashion enthusiast, you might know about the hottest bag of the year that’s been making rounds on social media and every other platform – Telfar shopping bag. The Black-owned brand whose iconic bags sell out in minutes, if not seconds, every single time they drop. The vegan leather tote, worn by everyone from Solange Knowles to Dua Lipa, comes in three sizes, a variety of colours. Now, Guess came up with a similar shopping bag with the same look and logo.

The Guess tote comes in red, grey and black and has a circular G-shaped logo similar to the Telfar TC logo and its distinctive rectangular shape is strikingly similar to the Telfar bag. The product description of the G-tote says the bag is “a smooth, faux-leather tote bag with dual top handles and a shoulder strap for a versatile look”, as reported by The Guardian. 

As soon as the Guess tote was released, it took social media platforms such as Twitter by storm. The users started calling out the brand for blatantly copying the Telfar shopping bag.


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One person tweeted, “Guess copying the Telfar bag style, shape, logo, colours and how they even photographed the bag shows there was no way this was not intentional on their part. Black rage sells, and brands capitalize on it because when was the last time people even talked about Guess like this.”


On Monday, Guess announced that it “voluntarily” decided to pull its G-Logo totes from shelves.

“Signal Brands, the handbag licensee of Guess, Inc., has voluntarily halted the sale of its G-Logo totes. Some on social media have compared the totes to Telfar Global’s shopping bags.  Signal Brands does not wish to create any impediments to Telfar Global’s success and, as such, has independently decided to stop selling the G-logo totes,” said Signal Brands, Guess’s handbag licensee, in a statement shared with People.