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Is Normcore The Hottest Fashion Trend This Season?

With its focus on everyday clothing, it makes fashion look both simpler and kinder. Do you agree?

With a constant influx of imagery updating you with never-ending trends and looks, the bubble has finally burst. One of the leading trends for SS 18, Normcore focusses on how everyday clothing can keep you stylish. Fashion has never been simpler or kinder than this.

Jacket by Celio; jumper by Nautica; trousers by G -Star RAW

Shirt by Gucci; trousers by Ermenegildo Zegna; shoes by Mochi

Jacket by Ed Hardy; T-shirt by Diesel

Jumper by Paul Smith; shorts by Calvin Klein; shoes by Vans

Jacket and T-Shirt by Levi’s; trousers by Celio; shoes by DC

Blazer by Tommy Hilfiger; shirt by Calvin Klein; trousers by Being Human; shoes by Tod’s

Blazer by Burberry; jumper by Paul & Shark; trousers by Canali; shoes by Superdry

T-Shirt by Scotch & Soda; Trousers and shoes by Gucci; backpack by Calvin Klein

PHOTOGRAPHER: RAHUL JHANGIANI | ART DIRECTOR: AMIT NAIK | FASHION DIRECTOR: KUSHAL PARMANAND

JUNIOR STYLIST: NEELANGANA VASUDEVA | HAIR AND MAKEUP: JEAN-CLAUDE BIGUINE |

TALENT: KEVIN COTE, TOABH MODEL MANAGEMENT | LOCATION COURTESY: THE BOSTON BUTT, MUMBAI